A strong campaign strategy targets the right audience, sets clear objectives, and uses the best digital channels to drive brand awareness, engagement, and long-term growth.
Hello, I'm
Keeva Cummins
A Freelance Marketing Specialist From Ireland
A digital marketer with a sharp eye for strategy and a no-fluff approach to growth. I partner with food, beverage, and wellness brands to shape their messaging, optimise digital channels, and launch campaigns that convert. Whether you’re in pre-launch or scaling mode, I help make your brand unforgettable online.
Years of Success
0
Total projects
0
Freelance Marketing Specialist
Bold strategy for bold brands.
With over 7 years of experience building and executing digital campaigns for top brands, I specialise in blending creative vision with strategic insight. I help challenger FMCG brands grow faster with digital-first marketing that actually works.
Brand
Strategy
Defining brand voice, positioning, and identity to differentiate in competitive markets.
Digital Marketing Strategy
Crafting holistic marketing blueprints that integrate SEO, PPC, social media, and content.
Campaign Execution
Managing multi-channel campaigns that drive engagement, conversions, and long-term loyalty.
Data
Analytics
Utilising insights to optimise performance and ensure every campaign delivers measurable results.
Portfolio
How I help brands scale
The following case studies represent common challenges and strategic approaches I use for brands in the consumer goods & tech industry.
- All
- Branding
- Campaigns
- Ecommerce
FMCG brand
A confectionary brand looking to increase online sales and brand awareness through a strategic DTC approach.
DTC brand
A specialty coffee brand looking to improve organic search rankings and website conversions.
B2B Saas
Bizzdesign needed to generate awareness and demand for its new product launch.
B2B Saas
Clio needed to optimise their paid ads and landing page performance to boost conversions.
Where I excel
I help consumer goods brands grow their online & retail presence through:
Services
What I do for clients
I help clients build a strong foundation for growth through strategic planning, precise execution, and data-driven insights.
Brand Strategy
A strong brand identity builds trust and differentiates your business in crowded markets, setting the foundation for lasting customer relationships.
Campaign Execution
A well-executed digital campaign amplifies your brand’s reach, attracts high-quality leads, and maximizes your return on investment.
Data & Analytics
Understanding your marketing data is key to adapting strategies in real time, helping you stay ahead in a rapidly changing digital landscape.
Testimonials
What my clients say
I believe every brand has a unique story. My approach is to tailor strategies that are innovative and to ensure that every marketing euro invested drives tangible growth.
Keeva is goal-driven. I have worked with Keeva on launching marketing campaigns since 2018. Keeva always has a lot of great ideas and passion for digital marketing. On top of execution, she also is a great listener and is always willing to hear our feedback and integrate our ideas into the campaigns.
Wayne Kuo
Marketing Design Agency
Keeva was instrumental in the launch of our new website. Her prompt feedback and communications savvy helped to make the whole process go smoothly.
Dennis Aubin
Commercial Real Estate Expert
Contact Me
Lets connect
Please fill out the form and i’ll respond to your inquiry. Or call between 9:00 a.m. and 5:00 p.m. CET, Monday through Friday
Phone
+31627208941
© 2025. StrategybyKeeva